CERTIF as a relatively young Professional Certification Institution for Microfinance Professionals is working in an environment with captive market until 2008. After that period CERTIF Has to face the open market. AMC supported CERTIF in developing its strategy by using Balanced Score Card approach, developing monitoring tools, marketing strategy and Quality Management System in accordance with BNSP Guide 201 (ISO 17024) and 202. AMC also supports in development and implementation of Employee Performance Evaluation System and Management Information System including website.